ABOUT DIP
Dip is a subsidiary of a financial multinational that offers loans to employees. With over 23,000 subscribers Dip has successfully completed over 20 million transactions. It has partnered with other multinational financial institutions and has driven its brand through over 390 corporate organizations.
The Challenge
DIP required a seamless UI to help employees make quick decisions around Loans, Bills Payments, Cards Selections and Shopping.
Employee should be able to:
-access loans easily
-track transactions
-make transfers to external accounts
The Solution
DIP wanted to retain its formal brand look and feel, so we retained brand colours. After extensive research and collection of data we were able to design a simple but functional UI that enables users to make quick decisions from home screen to entire user journey.
Quick analytics breakdown
Age
Most site see majority of traffic from the 24-45 age range, typically followed closely by the 18-24 and then 45-65 age ranges. 25-45 (59%). 18-24 (34%). 45-65 (6%)
Gender
Slight majority of overall traffic is male, though traffic with conversions tends to balance out to be more evenly male/female. Male (59%) Female (41%)
Personas
Robert J. Mayo Senior Manager
Robert is an average spender, take-home salary after tax comfortably accommodates all his needs with less reasons to take out loans but high need for transfers and shopping.
-Age: 37years
-Department: Sales and Marketing
-Location:Chicago, United State
Goals
-Make more transfers -Shop seamlessly -Manage time
Rhoda S. Jones Office support secretary
Rhoda defines herself as a moderate spender, take-home salary can accommodate most needs except in emergency cases. Loans are required from time to time but not very frequent.
-Age: 24 years
-Department: Admin
-Location:LA, United State
Goals
-Access emergency loan -Make bill payment easily -Track real time transaction
David B. Garrity Driver
David is a driver with an average income but with increasing need for loans to meet needs.
-Age: 56 years
-Department: Logistics
-Location:New York, US
Goals
-Access loan -Make bill payment easily -Shop for affordable items
Stylesheet
Workflow
Wireframes
Screens
