Background
Mainstreet Microfinance Bank Limited has the singular purpose of meeting the financial service needs in the informal sector, as well as those of micro and small-scale entrepreneurs and low-income earners.
My Role
- Brand Guideline
The Challenge
To manage consistency across diverse digital and material products we partnered with Mainstreet’s required user guide on how people interacted with their brand.
The Solution
After alignment with key holders, Main Street decided to retain its long-lasting Brand Mark. We redefined how the Brand is implemented across all platforms with a robust brand guideline to enable consistency across products and assets.
